Business as a Force
for Good.
Dilween was founded on the conviction that cleaning products can be powerful, safe, and kind to the planet — all at once.
2020
Born From a Simple Belief
Three friends with backgrounds in biochemistry, sustainability, and design looked under their kitchen sink and asked: why do these cleaners work so well — but contain so many things we can't pronounce?
That question launched a two-year journey through plant chemistry, sustainability science, and supply chain ethics. The result was Dilween — a complete cleaning system built on biobased ingredients, radical transparency, and zero compromise on performance.
We named the company Dilween — meaning "heart" in the Dari language — because every product comes from a genuine desire to leave the world better than we found it.
Mission
To build a more sustainable and more equitable world — for families using our products today and for the seven generations who will inherit the planet after them.
We see our products as solutions to global problems: air quality, water health, plastic waste, and the erosion of consumer trust. Every bottle is a statement that things can be different.
Six Founding Values
Full Ingredient Disclosure
You have a right to know what's in the products you use at home. We list everything — no trade secret exemptions.
Third-Party Testing
We don't ask you to trust us — we ask you to check our test results, published openly on our website.
Plant-Biobased
95%+ biobased ingredients in every formula because plant chemistry outperforms petroleum and doesn't poison waterways.
Zero-Waste Packaging
All packaging is recyclable or reusable. Concentrated formats reduce plastic volume by up to 60%.
Zero Chronic Toxins
Every substance linked to cancer, hormone disruption, or chronic environmental damage has been removed from our formulas.
Climate Action
Science-based emissions targets, renewable energy manufacturing, and consistent advocacy for stronger environmental policy.
How We Got Here
Dilween Founded
Three co-founders come together to reimagine household cleaning from first principles.
First Formula
Flagship laundry detergent launches — 96% biobased, fragrance-free, EPA Safer Choice certified.
Full Product Line
Expanded to 12 products across laundry, dish, cleaners, and disinfectants with full disclosure on every label.
Climate Commitment
Signed the Science Based Targets initiative. Pledged carbon neutrality by 2026 across all operations.
Plastic Reduction
Concentrated tablet line launched, cutting single-use plastic by 62%. All packaging now 100% recyclable.
Clean Schools
Dilween Clean Schools Initiative donates plant-safe products to 200+ schools in underserved communities.
The Founding Team
Sara Khalili
Co-founder & CEO
Biochemist and sustainability strategist with 12 years in green chemistry formulation.
Daniel Moradi
Co-founder & CTO
Chemical engineer who spent a decade developing biobased surfactants at a leading research institute.
Layla Nazari
Co-founder & CDO
Industrial designer obsessed with packaging systems that leave nothing behind except a clean home.
Amir Rahimi
Head of Sustainability
Former environmental policy advisor who holds Dilween's supply chain to the toughest standards in the industry.
Ready to make
the switch?
Explore our full range of plant-powered cleaning products or learn about the sustainability commitments behind every formula we make.